To launch their new lager – Stella Artois Black – the Stella Artois brand has called upon the considerable talents of Punchdrunk’s artistic director Felix Barrett to create an entirely bespoke piece of immersive theatre in London boozers.
‘The Night Chauffeur’ is specially designed piece of promenade theatre taking place in selected pubs across London from 14th – 25th November. Punters who buy the new premium beverage from these venues get a chance to participate in one of 10 shows across town.
We hear that at an allocated time, the bar phone will ring and each ‘passenger’ is whisked away in a 1960s Citroen DS, sucked into a narrative reminiscent of French cinema, while your very own ‘night chauffeur’ recounts a story, be that of the painful relationship between an embittered old man and his daughter, or something entirely different.
Created for Stella Artois Black via top agency Mother, ‘The Night Chauffeur’ is a totally fresh and exciting way to ignite a brand which has already developed a strong aesthetic sensibility through its award winning advertisements over the years. And hey, who doesn’t want a touch of glamour and theatre with their weeknight pint?
